LIBROS DEL AUTOR: ceng zeng

1 resultados para LIBROS DEL AUTOR: ceng zeng

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  • Research on the Communication Effects and Mass Media Credibility in China
    Guoming Yu / Ceng Zeng / Yaozhong Lyu
    This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chi...
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