LIBROS DEL AUTOR: cavusgil

6 resultados para LIBROS DEL AUTOR: cavusgil

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  • International Marketing in a Changing World
    M. Billur Akdeniz / S. Tamer Cavusgil / Sebastian van der Vegt
    Navigate Global Markets with ConfidenceInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.International Marketing in a Changing World is a practica...
    Disponible

    32,06 €

  • Doing Business in Emerging Markets
    Leigh Anne Liu / Pervez N. Ghauri / S Tamer Cavusgil
    Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe. ...
    Disponible

    163,31 €

  • Weathering the Storm in China and India
    Deepak Sardana / S. Tamer Cavusgil / Ying Zhu
    China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptions on large-, medium- and small-sized enterprises in China and India. The book endeavours to systematically assess the impact of majo...
    Disponible

    77,46 €

  • Export Marketing Strategy
    Daekwan Kim / Shaoming Zou / Tamer Cavusgil
    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new market...
    Disponible

    27,24 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    47,92 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    134,17 €