LIBROS DEL AUTOR: caroline kmunoz

1 resultados para LIBROS DEL AUTOR: caroline kmunoz

caroline kmunoz Eliminar filtro Quitar filtros
  • #Share
    Caroline K. Muñoz / Caroline KMuñoz / Natalie T. Wood / Natalie TWood
    Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Fa...
    Disponible

    18,12 €