LIBROS DEL AUTOR: carolina sinning

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  • International Strategic Management of Brands and Online Firms
    Carolina Sinning
    The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-bas...
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    121,99 €