LIBROS DEL AUTOR: carolin wobben

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  • Brand Extensions- Keys to success in international marketing
    Carolin Wobben
    Over the last decades, an increasing number of international companies havestrived to capitalize on the value of their most real and marketable assets:their brands. Urged to withstand the pressure of intensifying global competition,various managers have thus chosen to pursue growth strategies basedon the exploitation of equity inherent in their existing brands.Brand extensions ...
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    60,49 €