LIBROS DEL AUTOR: carolin wabia

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  • The Cultural Influence on Mass Customization
    Carolin Wabia
    This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stage...
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    68,46 €