LIBROS DEL AUTOR: carol savery

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  • Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners
    Carol Savery
    Everett M. Rogers’ diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), 'Diffusion is the process by which an innovation is communicated through certain channels ...
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