LIBROS DEL AUTOR: carol ottolenghi

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  • Intentional Marketing
    Carol Ottolenghi
    User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. ...
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    90,00 €