LIBROS DEL AUTOR: carlota lorenzo

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  • Consumer behaviour in an online shopping environment
    Alejandro Mollá / Carlota Lorenzo / Miguel Ángel Gómez
    The overall goal of this book is focused on the analysis of the impact of online store design on consumer specifically, affective, cognitive and behavioural responses within a virtual environment. Based on these theoretical foundations, through the creation of a web tool as a methodological basis for the development of the empirical analysis of this research, an experimental st...
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    95,87 €