LIBROS DEL AUTOR: carlo mari

1 resultados para LIBROS DEL AUTOR: carlo mari

  • A Business History of the Bicycle Industry
    Carlo Mari
    Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressin...
    Disponible

    79,32 €