LIBROS DEL AUTOR: caleb roche

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  • Not Your Generation
    Caleb Roche
    For three decades, marketing has sorted people by when they were born. The research in this book says that assumption is wrong.When asked what drives their daily purchasing behavior more, their generation or their current life situation, 66% of consumers choose life situation. Only 9% choose generation. Nearly four in five would trust advice from someone in the same life stage ...
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    17,85 €