LIBROS DEL AUTOR: c whan park

5 resultados para LIBROS DEL AUTOR: c whan park

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  • The Role of Familiarity and Knowledge in Consumer Behavior
    C. Whan Park / Publishers
    In The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer’s previous experience and conceptual understanding shape the way they perceive, evaluate, and respond to marketing stimuli. This book presents foundational theories and empirical studies that examine how familiarity with a product, brand, or category reduces cognitive load and in...
    Disponible

    85,45 €

  • Involvement and Reference Group Influence
    C. Whan Park / Vibrant Publishers
    Involvement and Reference Group Influence by C. Whan Park examines how personal relevance and social dynamics shape consumer decision-making. This book explores two powerful psychological forces: an individual’s level of involvement with a product or brand, and the influence exerted by peers, opinion leaders, and aspirational groups.Park draws on decades of behavioral research ...
    Disponible

    85,63 €

  • Decision-making and Choice Decision
    C. Whan Park / Vibrant Publishers
    Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.This book examines how individuals assess ...
    Disponible

    85,48 €

  • Brand Strategy
    C. Whan Park / Publishers
    Brand Strategy by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained in competitive markets. Drawing on years of research and academic insight, Park unpacks the strategic foundations of brand identity, brand equity, and the psychological connections that consumers form with brands over time.This book explores core topics such as diff...
    Disponible

    85,66 €

  • Causes of Brand Attachment and Its Effect on Consumers’ Information Processing, Evaluations, and Behaviors
    C. Whan Park / Vibrant Publishers
    In Causes of Brand Attachment and Its Effect on Consumers’ Information Processing, Evaluations, and Behaviors, C. Whan Park explores the psychological drivers behind consumers’ deep emotional bonds with brands and how these attachments influence their thoughts, judgments, and actions.Park identifies key factors-such as self-identity, emotional resonance, and symbolic meaning-th...
    Disponible

    85,16 €