LIBROS DEL AUTOR: c p lohith

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  • Strategic Marketing and Innovation for Indian MSMEs
    C.P. Lohith / R. Srinivasan
    This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations,...
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    66,98 €