LIBROS DEL AUTOR: byung do kim

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  • Database Marketing
    Byung-Do Kim / Robert C. Blattberg / Scott A. Neslin
    Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain manage...
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    155,64 €