LIBROS DEL AUTOR: burton st john iii

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  • Personalized News Communication and Media Trust in the Modern Era
    Burton St. John III / Kirsten Johnson
    This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tac...
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    180,52 €