LIBROS DEL AUTOR: bruno barbosa sousa

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  • Cross-Border Regions Cooperation and Implications for Organizations
    Bruno Barbosa Sousa
    Strategic place marketing that uses natural resources and local assets to increase an organization’s regional competitiveness has significant influence on not only the organization’s economic growth but also its social and ecological aspects. By integrating cross-border regions and place marketing into territorial strategies, more collaborative relationships may be built with t...
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