LIBROS DEL AUTOR: bruce huddleston

20 resultados para LIBROS DEL AUTOR: bruce huddleston

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  • How to Handle 'I’m Just Looking' in Retail Sales
    Bruce Huddleston
    Nobody trained you for those four words.'I’m just looking.'You hear it several times a day. Most salespeople hear it, file the person under not a buyer, and go find somebody else to talk to. And every one of those customers walks out of the store carrying money that somebody else is going to get.Bruce Huddleston has said those four words in a jewelry store while carrying a five...
    Disponible

    7,90 €

  • The Complete Furniture and Appliance Sales Survival Guide
    Bruce Huddleston
    Nobody trained you. They handed you a name tag.Somebody showed you the register and walked you around the showroom floor. Then they turned you loose. So you learned the only version of the job available to you: answer questions when asked, write the ticket when somebody is ready.That is a clerk. Clerks make clerk money.There is another way to work a furniture, mattress, or appl...
    Disponible

    10,31 €

  • BUY HERE PAY HERE SALES
    Bruce Huddleston
    He sold cars for gross for twenty years. Then the incentive changed everything.For two decades, Bruce Huddleston sold cars the way most of retail automotive does: measured in gross, built on the room between what a customer paid and what the dealership had into the vehicle. Then a move to Texas put him behind a buy-here-pay-here sales desk, where the dealership’s own money was ...
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    7,60 €

  • BUY HERE PAY HERE COLLECTIONS
    Bruce Huddleston
    He had never collected an account in his life. They handed him the worst portfolio in the store.Three months later it had turned. At six months it was one of the best in a franchise group of roughly two hundred stores. What Bruce Huddleston used was not a collections method. It was twenty years of getting strangers to trust him, applied to a job nobody had bothered to teach him...
    Disponible

    7,90 €

  • THE PSYCHOLOGY OF THE CUSTOMER IN CAR SALES
    Bruce Huddleston
    They are not being difficult. They are being human.Every other book in this series tells a car salesperson what to do. This one tells you why any of it works.Because the person sitting across from you is not behaving that way to make your afternoon harder. They arrived braced. They are protecting something you cannot see. And almost nothing they say out loud is the real reason....
    Disponible

    9,53 €

  • WORKING THE NUMBERS IN CAR SALES
    Bruce Huddleston
    The seven steps of the sale take you all the way to the desk. Then they stop. Every training program covers the meet and greet, the test drive, and the four boxes on the worksheet. Almost none of them cover what happens next. You walk back to that table holding a number that is not the number your customer gave you, and you have to say something. That is where deals actually di...
    Disponible

    8,60 €

  • FOLLOW-UP THAT ACTUALLY WORKS IN CAR SALES
    Bruce Huddleston
    The sale is not over when they drive away.A man came in from Alaska in the mid-eighties, working the oil pipeline, and bought a new work truck. Good commission. Clean deal. He was also rude enough that Bruce Huddleston never made the follow-up call. Six months later that man walked back into the showroom with almost eighty thousand dollars in cash to buy three more trucks for h...
    Disponible

    7,35 €

  • FIRST IMPRESSIONS IN CAR SALES Volume Two
    Bruce Huddleston
    The first ten seconds set the tone.You walk up to a stranger, and you have a few seconds to become someone they want to talk to. Freeze, fumble it, or force it, and most of them are gone before you ever learn their name.First Impressions in Car Sales, Volume Two collects five complete books on getting the opening right, arranged in the order it happens on the floor. This is not...
    Disponible

    13,01 €

  • HOW TO PRESENT TO THE DESK IN CAR SALES
    Bruce Huddleston
    There are two rooms in every car deal. You are the only person who has been in both.Your customer is in one room. Your manager is in the other. They will probably never meet. Everything each of them knows about the other, they know because you carried it.Most new salespeople never figure this out. They treat the desk like a courtroom, walk up to receive a verdict, and blame the...
    Disponible

    7,35 €

  • FIRST IMPRESSIONS IN CAR SALES Volume One
    Bruce Huddleston
    The first five minutes decide the rest.A customer pulls onto the lot. Before you say a word, they have already decided how this is going to go. Most car salespeople lose the deal right there and never know it happened.First Impressions in Car Sales, Volume One collects five complete books on the opening moment of the sale, arranged in the order it actually happens on the floor....
    Disponible

    13,01 €

  • THE FOUR TYPES OF BUYERS IN CAR SALES
    Bruce Huddleston
    Every customer is watching one number.Cash buyers watch the price. Trade buyers watch what you give them for their car. Difference buyers watch the gap. Payment buyers watch the monthly. Most salespeople never figure out which number matters, so they pitch the wrong one and watch the deal fall apart.In The Four Types of Buyers in Car Sales, 35-year automotive veteran Bruce Hudd...
    Disponible

    7,32 €

  • The Ten Second Rule in Car Sales
    Bruce Huddleston
    In car sales, the most important part of the conversation may happen before the conversation even begins.Within the first few seconds of meeting a salesperson, customers begin forming an opinion about the experience they expect to have. They notice posture, body language, tone of voice, and the overall confidence of the person approaching them. These early impressions often det...
    Disponible

    7,78 €

  • The First Five Minutes With a Car Buyer
    Bruce Huddleston
    In car sales, the first few minutes of conversation can determine whether a customer feels comfortable continuing the process or begins looking for a way to leave.Many salespeople focus heavily on product knowledge, pricing strategies, and closing techniques. However, experienced professionals understand that the most important part of the sales process often happens much earli...
    Disponible

    7,18 €

  • Common Car Sales Greeting Mistakes
    Bruce Huddleston
    In car sales, the first minute of interaction can determine whether a customer stays and begins a conversation or quickly decides to leave.Many salespeople focus heavily on product knowledge, pricing strategies, and closing techniques. However, long before any of those skills matter, the customer forms an opinion based on the greeting.A rushed approach, poor body language, soun...
    Disponible

    4,61 €

  • The Car Sales Conversation Starter Guide
    Bruce Huddleston
    Every successful car sale begins with a conversation.Before customers talk about pricing, trade values, or financing, they want to feel comfortable with the salesperson they are working with. When a conversation starts naturally and respectfully, customers are far more willing to share their needs, ask questions, and continue the buying process.The challenge for many salespeopl...
    Disponible

    4,58 €

  • Car Sales Confidence for New Salespeople
    Bruce Huddleston
    Starting a career in car sales can feel exciting and intimidating at the same time.Many new salespeople walk onto the showroom floor wondering if they will say the right things, handle customers correctly, or succeed in such a competitive environment. The truth is that confidence in sales does not appear overnight. It develops through experience, preparation, and consistent pra...
    Disponible

    4,76 €

  • Greeting Customers on the Car Lot
    Bruce Huddleston
    Greeting Customers on the Car Lot How to Approach Buyers Without PressureIn automotive sales, the greeting often determines whether a conversation begins or ends.The moment a customer steps onto the lot, they begin forming opinions about the salesperson approaching them. Within seconds, they decide whether they feel comfortable, pressured, or uncertain about continuing.Greeting...
    Disponible

    4,82 €

  • The Meet and Greet Playbook
    Bruce Huddleston
    What happens in the first 10 seconds of meeting someone can determine everything that follows.Customers quickly decide whether they feel comfortable, welcomed, and respected. When a greeting is done well, it opens the door to trust, cooperation, and positive interaction. When it is done poorly, walls go up immediately.The Meet & Greet Playbook shows you how to master one of the...
    Disponible

    7,42 €

  • The First 60 Seconds in Car Sales
    Bruce Huddleston
    The First 60 Seconds in Car SalesHow the Right First Impression Can Turn a Greeting Into a SaleIn automotive sales, the first minute of interaction with a customer can determine whether a sale will happen or whether the opportunity is lost.The First 60 Seconds in Car Sales reveals how the opening moments of a conversation can set the tone for the entire buying experience. Custo...
    Disponible

    7,42 €

  • Body Language in Car Sales
    Bruce Huddleston
    Body Language in Car Sales How Posture, Eye Contact, and Presence Build Customer TrustIn automotive sales, the conversation often begins before the first word is spoken.Customers start forming impressions the moment they see a salesperson approaching. Posture, eye contact, facial expression, and overall presence communicate confidence and professionalism long before any sales p...
    Disponible

    7,23 €