LIBROS DEL AUTOR: britt soder

2 resultados para LIBROS DEL AUTOR: britt soder

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  • Intercultural Issues in Online Communication
    Britt Söder / Verena Wiedmaier
    In these times of rapid increase of internet usage, the question arises formultinational companies (MNCs) whether to standardise or adapt their internetpresence to different cultural groupings or even subcultures. The authorsattempted to address this problem with an approach relatively new up tonow.Global players have already realised their opportunities to add value to theirco...
    Disponible

    83,78 €

  • Intercultural Issues in Online Communication
    Britt Söder / Verena Wiedmaier
    Inhaltsangabe:Abstract: In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and serv...
    Disponible

    70,10 €