LIBROS DEL AUTOR: brian plowman

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  • Activity Based Management
    Brian Plowman
    This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but identifying what they cost - so we can understand whether or not they are profitable - is difficult. In a world in which competition, regulation and the increasing use of the Internet ...
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    65,15 €