LIBROS DEL AUTOR: bodo b schlegelmilch

2 resultados para LIBROS DEL AUTOR: bodo b schlegelmilch

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  • Global Marketing Strategy
    Bodo B. Schlegelmilch
    This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry a...
    Disponible

    81,48 €

  • Global Marketing Strategy
    Bodo B. Schlegelmilch
    This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry al...
    Disponible

    68,61 €