LIBROS DEL AUTOR: bobi ivanov

2 resultados para LIBROS DEL AUTOR: bobi ivanov

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  • Theoretical and Contextual Nuances in Inoculation Theory
    Bobi Ivanov
    This investigation tested the ability of different resistance strategies to protect the positive COO image attributed to products in the face of singe and multiple competitor attacks. The results illustrate the superiority of refutational over supportive and restoration messages in protecting the positive COO image when facing single or multiple attacks. Also, the results indic...
    Disponible

    60,62 €

  • Adolescents and Communication Regarding Sex and Contraception
    Bobi Ivanov / Kimberly Parker / Michael Pfau
    This study focused on 18- and 19-year old late adolescents, seeking to increase our understanding of the theoretical frameworks associated with adolescent sexual and contraceptive communicative behavior. Identity and self esteem were used to investigate these antecedents’ influence on adolescent communication, including communication self efficacy, comfort discussing sex and co...
    Disponible

    59,70 €