LIBROS DEL AUTOR: bo li dong ping song

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  • DUAL-CHANNEL SUPPLY CHAIN DECISIONS RISK-AVERSE BEHAVIOR
    BO LI & DONG-PING SONG / LI BO
    In the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises ...
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