LIBROS DEL AUTOR: birgitta sandberg

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  • Managing and Marketing Radical Innovations
    Birgitta Sandberg
    This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demo...
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    87,95 €