LIBROS DEL AUTOR: bettina huttenrauch

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  • Targeting Using Augmented Data in Database Marketing
    Bettina Hüttenrauch
    This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use ...
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    65,94 €