LIBROS DEL AUTOR: bettina grun

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  • Market Segmentation Analysis
    Bettina Grün / Friedrich Leisch / Sara Dolnicar
    Business; Management science; Market research; StatisticsThis work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work’s license are retained by the author or authors. ...
    Disponible

    73,09 €

  • Market Segmentation Analysis
    Bettina Grün / Friedrich Leisch / Sara Dolnicar
    This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to th...
    Disponible

    47,58 €