LIBROS DEL AUTOR: bettina berg

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  • Retail Branding and Store Loyalty
    Bettina Berg
    Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she e...
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    66,83 €