LIBROS DEL AUTOR: beth herst

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  • Negotiating Business Narratives
    Beth Herst / Sandford Borins
    This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial tradi...
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    71,69 €