LIBROS DEL AUTOR: bernd hschmitt

2 resultados para LIBROS DEL AUTOR: bernd hschmitt

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  • Experiential Marketing
    Bernd H. Schmitt / Bernd HSchmitt
    ...
    Disponible

    17,24 €

  • Marketing Aesthetics
    Alex Simonson / Bernd H. Schmitt / Bernd HSchmitt
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, off...
    Disponible

    20,65 €