LIBROS DEL AUTOR: bernard quancard

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  • Customer Value Co-Creation
    Bernard Quancard
    This book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminate...
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    52,30 €