LIBROS DEL AUTOR: berend wierenga

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  • Marketing Management Support Systems
    Berend Wierenga / Gerrit van Bruggen
    Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies ...
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    133,59 €