LIBROS DEL AUTOR: benoit seguin

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  • Olympic Marketing
    Alain Ferrand / Benoit Seguin / Jean-Loup Chappelet
    The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in a...
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    87,90 €