LIBROS DEL AUTOR: benjamin krischan schulte

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  • Staying the Consumption Course
    Benjamin Krischan Schulte
    Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the...
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