LIBROS DEL AUTOR: beatrice villari

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  • Designing Better Services
    Beatrice Villari / Francesca Foglieni / Stefano Maffei
    This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The opening chapters trace the origins of service design and examine its links with service innovation, as well as its strategic role in service organizations....
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    85,53 €