LIBROS DEL AUTOR: barbara wasmuht

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  • Branding and Corporate Identity
    Barbara Wasmuht
    Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integra...
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    60,55 €