LIBROS DEL AUTOR: barbara ekahn

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  • Global Brand Power
    Barbara E. Kahn / Barbara EKahn
    The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynami...
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    16,10 €