LIBROS DEL AUTOR: barbara e kahn

3 resultados para LIBROS DEL AUTOR: barbara e kahn

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  • Visual Marketing
    Barbara E. Kahn / Elizabeth N. Johnson
    Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts. ...
    Disponible

    79,09 €

  • Visual Marketing
    Barbara E. Kahn / Elizabeth N. Johnson
    Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts. ...
    Disponible

    269,82 €

  • Global Brand Power
    Barbara E. Kahn / Barbara EKahn
    The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynami...
    Disponible

    16,10 €