LIBROS DEL AUTOR: b schlegelmilch

4 resultados para LIBROS DEL AUTOR: b schlegelmilch

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  • Global Marketing Strategy
    Bodo B. Schlegelmilch
    This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry a...
    Disponible

    81,48 €

  • Global Marketing Strategy
    Bodo B. Schlegelmilch
    This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry al...
    Disponible

    68,61 €

  • The New Role of Regional Management
    B. Ambos / B. Schlegelmilch
    Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. ...
    Disponible

    47,73 €

  • The New Role of Regional Management
    B. Ambos / B. Schlegelmilch
    Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. ...
    Disponible

    133,81 €