LIBROS DEL AUTOR: b j dunlap

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  • Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
    B. J. Dunlap
    This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others.Founded in 1971...
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    210,42 €