LIBROS DEL AUTOR: avinash malshe

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  • Improving Sales and Marketing Collaboration
    Avinash Malshe / Wim Biemans
    Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate e...
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    18,31 €