LIBROS DEL AUTOR: avinash kapoor

2 resultados para LIBROS DEL AUTOR: avinash kapoor

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  • Marketing in the Digital World
    Avinash Kapoor
    The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.The intelligent c...
    Disponible

    23,14 €

  • Consumer Experiences and Emotion Management
    Avinash Kapoor
    Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers f...
    Disponible

    18,38 €