LIBROS DEL AUTOR: aurelia durand

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  • Marketing and Globalization
    Aurélia Durand
    This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices, and allow students to discu...
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    105,42 €