LIBROS DEL AUTOR: athanasios poulis

2 resultados para LIBROS DEL AUTOR: athanasios poulis

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  • Digital Branding Fever
    Athanasios Poulis / Ioannis Rizomyliotis / Kleopatra Konstantoulaki
    Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to t...
    Disponible

    18,70 €

  • R U #SoLoMo Ready?
    Athanasios Poulis / Prokopis Theodoridis / Stavros Papakonstantinidis
    In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult to implement an integra...
    Disponible

    18,74 €