LIBROS DEL AUTOR: atanu adhikari

4 resultados para LIBROS DEL AUTOR: atanu adhikari

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  • Services Marketing Issues in Emerging Economies
    Atanu Adhikari
    This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed ec...
    Disponible

    197,49 €

  • Services Marketing Issues in Emerging Economies
    Atanu Adhikari
    This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed ec...
    Disponible

    48,21 €

  • Strategic Marketing Issues in Emerging Markets
    Atanu Adhikari
    This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy iss...
    Disponible

    75,11 €

  • Strategic Marketing Issues in Emerging Markets
    Atanu Adhikari
    This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy iss...
    Disponible

    47,37 €