LIBROS DEL AUTOR: ashok sethi

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  • Chinese Consumers
    Ashok Sethi
    This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and...
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    134,14 €