LIBROS DEL AUTOR: arvind malhotra

1 resultados para LIBROS DEL AUTOR: arvind malhotra

  • Unleashing the Crowd
    Ann Majchrzak / Arvind Malhotra
    This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem.  They use da...
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