LIBROS DEL AUTOR: arto lindblom

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  • Sensory Marketing in Retail
    Arto Lindblom
    Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to 'nudge' customers, it is a highly demanding practice ...
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