LIBROS DEL AUTOR: art johnsen

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  • Cases in Advertising and Marketing Management
    Art Johnsen / Edd Applegate
    Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what the...
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    64,88 €