LIBROS DEL AUTOR: arne nygaard

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  • Measuring Transaction Costs in Plural Formed Marketing Channels
    Arne Nygaard
    Measuring transaction cost is a key research problem in making transaction cost theory testable and falsifiable. Over time this issue have been described and conceptualized in the literature but have not been empirically tested before. Hence professor Arne Nygaard has developed empirical dimensions of transaction costs. Furthermore, he also presents how these post cont...
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