LIBROS DEL AUTOR: arlen dervos

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  • The Market Power Manual
    Arlen Dervos
    Market power is usually taught as a win: scale up, negotiate harder, set the terms. But in the real world, influence comes with a second balance sheet. The bigger you get, the more your pricing, policies, rankings, and defaults stop looking like ordinary choices and start looking like decisions made on behalf of the market. The Market Power Manual shows how companies can build ...
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