LIBROS DEL AUTOR: april dunford

3 resultados para LIBROS DEL AUTOR: april dunford

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  • Obviously Awesome
    April Dunford
    You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they’re not great, but because your customers don’t get them. The problem isn’t the product-it’s the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to ...
    Disponible

    19,95 €

  • Sales Pitch
    April Dunford
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly com...
    Disponible

    21,16 €

  • Obviously Awesome
    April Dunford
    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book,...
    Disponible

    18,84 €